Saturday, 18 July 2009

KNOWLEDGE COTTON CLOTHING IS HERE






Fresh from the Bread and Butter Trade Fair in Berlin, we're back in the UK and we've got some new knowledge. Literally.

Knowledge Cotton Apparel is a clothing company based in Denmark with in excess of 40 years of family experience in design, innovation, responsible environmental practice, and passion for quality.

These fundamental standards remain at the core of their business philosophy today.

In 1969 Jørgen Mørup founded J.Mørup Stof fabric mill. At the time, the factory mill was located in a small former firestation in central Jutland, Denmark. The company was focused on a personal commitment by Jørgen Mørup to producing only a limited selection of unique, high quality, Cotton sportswear textiles. Over time, while fashion, industry and technology have changed, the foundation of Jørgen Mørup’s commitment has remained. Today, J.Mørup Stof is a leader in the development and manufacturing of 100% Organic Cotton knitted fabrics of unsurpassed quality and is one of the largest Organic Cotton producers in Northern Europe.

Continuing the family legacy and principles established by his father, Mads Mørup has founded Knowledge Cotton Apparel in respect for his own history and tradition, with a new vision for sustainable quality and design to pass on to future generations. Knowledge Cotton Apparel only uses 100% Certified Organic Cotton.

Having met with them in Berlin, we have since been in touch with the brand and have 4 colours of their certified organic cotton polo shirts in store and online, not to mention the hugely impressive heavy woven cotton parka. It has a real authentic feel to it with all the hallmarks of that timeless mountaineering look that looks just as at home on the street.

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